Impact Of Marketing Strategy On Business Performance A
Impact of marketing strategy on business performance a study of selected small and medium enterprises (smes) in oluyole local government, ibadan, nigeria. gbolagadeadewale, adesola m.a, oyewale i.o department of marketing the polytechnic, ibadan tel:.In nigeria quite a number of banks have collapse due to inability to adopt proper marketing strategies. it is therefore worthy to note that “the profitability and success of banking industry depends on well-conceived marketing strategies” (robins, :125). therefore, marketing strategy defines the broad principles by which.